Brand guidelines
How ClubCentric looks and sounds
Everything you need to represent ClubCentric correctly: our logo, colors, typography, and voice. The legal name is ClubCentric, Inc.; in running copy, just ClubCentric.
Logo
The bracket and the pencil
Our mark is a viewfinder bracket framing a pencil: focus, and getting it done. The bracket is always Brand Teal. Keep clear space equal to one bracket corner on every side.
WordmarkSVG
Wordmark, lightSVG
MarkSVG
Mark, lightSVG
Color
Cyan and teal, straight from the product
White text only sits on Deep Teal or darker. Support colors are for status and data, never decoration.
- #0A0F24
Midnight
Dark sections, footer
- #057086
Deep Teal
Primary buttons, links
- #2E8DA1
Brand Teal
Logo bracket, graphics
- #22D3EE
Cyan
Accents on dark
- #C2EBF2
Ice
Borders, soft fills
- #ECFEFF
Mist
Tinted backgrounds
- Signal Amber #FFBB28
- Success #22C55E
- Alert #EF4444
- Chart Sky #52CAE2
Typography
Inter for everything, Geist Mono for details
Headings are semibold with tight tracking. Eyebrows, codes, and data labels use Geist Mono in uppercase.
Eyebrow · Geist Mono
Run every club
Body copy is Inter at 16 pixels or larger on phones, in neutral gray on white for comfortable reading.
ROBO42
Voice
Like the most organized person on the officer team
Warm, direct, and quietly competent. Plain English, concrete details, sentence case, and no emojis. We never claim what the product doesn’t do.
| Say | Not |
|---|---|
| ClubCentric | Club Centric, Clubcentric |
| officers, student leaders | executives |
| members | users |
| Scribs | the AI, the bot |
| Nexus page | linktree |
| Club+ | Pro, Premium |